AGENCY CASE STUDY
Retail & Wholesale Foods Brand Identity

Customers loved the company’s high-quality, fresh and flavorful ingredients, but retail sales had plateaued. Sties Creative provided a recipe for success through comprehensive research and strategic brand development.

Sties Creative created a brand identity guide for a gourmet seasonings company
Sties Creative Agency helps food brands with visual identity and strategic marketing

Industry

Small-batch dry seasoning blends sold to retail and wholesale

Main Objectives

  • Clarify the brand and create a professional visual identity to grow retail sales and reach new audiences
  • Empower the client with resources to transform the retail company into a lifestyle brand

BRand & Market Research

We leveraged consumer feedback, competitor analysis and market trends to strengthen the brand.

DEMOGRAPHICS

Collected key information about target audiences to filter and compare

PRODUCTS

Clarified top reasons consumers use the seasoning blends for cooking

Influencers

Identified cooks, chefs and food influencers they follow on TV and online

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CONTENT

Confirmed recipe development as key to sales growth

COMPETITION

Analyzed other brands and customers’ motivations to buy them

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B2B INSIGHTS

Gathered actionable feedback from product wholesalers and independent sellers

Sties Creative Agency brand guide for national food product
Food brand logo development agency designer

Brand Identity Development

We created…

  • A visually stunning, informative brand guide to empower the client and their various subcontractors. The guide includes multiple examples of print and digital layouts highlighting recipe content, a key component to future sales.
  • Elevated packaging options to match the brand quality. Added QR codes to increase suggested product sales on the website.
  • A video content strategy collaborating with cooks, chefs and food influencers to increase product visibility and sales.
Recipe branding food creative agency
Sties Creative agency develops video content and social media strategy for national food brands
3D brand packaging design by Sties Creative Agency

Brand Enhancement

  • We provided recommendations for project management software, a digital asset management solution and best practices for the existing email marketing platform.
  • We also demonstrated the use of 3D technology to render beautiful, flexible product images for use in print, web, social and video.
  • We developed a strategy for building a recipe community on Instagram based on consumer feedback, influencer trends and client video production resources.