Agency Case Study
ADA Accessibility & Brand Identity

Sties Creative Agency helped Oaklawn Mental Health become a leader in digital accessibility. We refined their messaging and visual identity to stay true to their brand while being able to meet ADA accessibility standards. We also trained their internal marketing team and equipped them with accessible templates for web, email, social media, and presentations. Helping organizations pursue ADA compliance without compromising brand identity is a balance many agencies fail to achieve.

Accessibility isn’t just a best practice for your digital content, it’s the law with few exceptions. And soon it will be a requirement if healthcare providers want to qualify for federal funding.

Woman sits on a couch during a mental health counseling session. Part of accessibility visual identity for a mental health care client.
Health and Human Services logo on business building door

The Challenge For Healthcare Brands

The U.S. Department of Health and Human Services (HHS) requires large public healthcare entities to meet WCAG 2.1 Level AA standards by Spring 2026. Making all digital content accessible requires expert help because:

  1. Opportunistic law firms and the federal government have a history of demanding expensive settlements or suing for non-compliance.
  2. The government uses complex, evolving accessibility standards, like the tax code, requiring website owners to stay informed of the latest changes.
  3. These guidelines dictate and restrict visual identity and content design options.
  4. Popular tools for creating digital content lack options to address these standards.
  5. “Quick-fix” accessibility widget overlays (that look like the icon below) mislead website owners to believe that they are in compliance.

Oaklawn Brand Update Process

  1. We helped Oaklawn with survey research to evaluate their goals and brand from various audience perspectives.
  2. Our consulting resulted in $50K+ of savings by consolidating multiple Oaklawn related websites into one. This dramatically improved the efficiency of website management and reduced duplication of accessibility measures.
  3. We partnered with a leading accessibility consultant and Oaklawn to ensure new visual identity elements successfully represented the brand AND met ADA standards.
  4. That accessibility expert audited our initial digital designs and templates. This ensured our development work and Oaklawn’s future content creation could satisfy ADA requirements.
  5. We completed all the digital collateral. The accessibility expert performed a final website audit and minor remediation before launch.

Contact Sties Creative Agency if your healthcare brand has questions or is ready to pursue compliance with your identity and digital content.

Brand identity design work for mental healthcare and healthcare
Accessibility creative design work for Oaklawn Mental Health