AGENCY CASE STUDY
Mixed-Use Real Estate Branding & Marketing

Our Berkshire Hathaway HomeServices client wanted to showoff the full potential of a large commercial and residential development. Sties Creative Agency developed a brand, visual identity, online presence and stunning collateral for marketing the property.

Brand and marketing agency hotel concept for a mixed-use real estate development.
Woman at a modern apartment complex of a branded mixed-use residential development

Industry

Mixed-use (commercial and residential) real estate

Main Objectives

  • Go beyond listing the property and its benefits to create a brand and sense of community
  • Emphasize the “shovel-ready status” of the property before competitor developments were marketed
  • Demonstrate the potential of lots to targeted businesses  encouraging them to “Get in the Mix”

Real Estate Identity & Marketing services

COnsultation

Reviewed the development  history, area potential and market. Recommended marketing strategies used for highly planned developments.

Visual Identity

Created a guide cohesive with Berkshire Hathaway standards and a supplemental logo to show mixed-use commercial and residential.

Website

Produced pinecreekat17.com to show the full potential of the development instead of relying on unbranded, property listing web sites with their limitations.

AI Lot Concepts

Designed 3 artist renderings using AI to help developers envision ideal businesses positioned on specific lots.

Pro Photography

Photographed finished and unfinished office space interiors to inspire potential buyers and tenants.

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Email & SOCIAL

Empowered the client with branded templates and assets to leverage Berkshire Hathaway email and social platforms.

Brand agency marketing a commercial mixed-use real estate development
Custom logo created by a brand agency for marketing a commercial mixed-use real estate development

VISUAL Identity Development for real estate

We created…

  • A visual identity guide cohesive with Berkshire Hathaway standards such as colors and fonts
  • A new tagline, “Get in the Mix” inviting more investors to join the development momentum of the mixed-use community
  • A new commercial and residential logomark to compliment the existing wordmark
  • Green photo toning and geometrics to convey the vibrancy and synergy of diverse business opportunities
Photography of modern apartments for mixed-use development real estate branding
Commercial office space real estate photography by an agency photographer
Brand, storytelling photography of apartment amenities at a mixed-use development, Pinecreek at 17

Real Estate MEDIA

We equipped the client with quick turn around, high quality visuals

  • Finished office spaces and apartment amenities 
  • Building exteriors and signage
  • Street views and available lots from a variety of angles
  • Aerial drone footage

AI Concept Images

Designed to match business types with a lot with their size, visibility and traffic requirements. Shown here is a small grocery concept like ALDI or Lidl on a corner lot off the main entrance.

Brand and marketing agency for mixed-use development real estateBrand and marketing agency for commercial and residential real estate